Why is Ferrari Morgan Stanley’s Favorite EV Stock?

Adam Jonas, a representative of Morgan Stanley, recently described Ferrari as his favorite EV stock! The news came just as Tesla’s stock was beginning to reach new highs, and since Ferrari will not unveil their first fully electric vehicle until 2024 or 2025, the assertion has captured the attention of drivers all across Chicagoland. What is it about Ferrari that makes a major institution like Morgan Stanley so confident? Here, we’ve highlighted five of the reasons why Ferrari electric cars will define the future of this market.

5 Reasons Why Ferrari Electric Cars Are the Future

1. Concrete Plans: In 2020, Ferrari filed several patents related to a two-seat, four-motor electric vehicle. Given the Prancing Horse’s track record for innovative, record-setting performance—and their current lineup of record-setting plug-in hybrid vehicles—it’s easy to see why Chicagoland’s enthusiasts would start to get excited about this mysterious EV’s potential.
2. Luxury Dominance: Luxury buyers will be some of the most committed adopters of electric vehicles, and Ferrari wields massive power in this marketplace. The all-new Ferrari electric car is expected to arrive with a starting price of roughly $400,000—setting a trend that many in this space are sure to follow.
3. Rapid Market Shift: Morgan Stanley expects that, by 2030, 30% of Ferrari’s sales will be electric vehicles. This relatively rapid transition reflects the legacy carmaker’s commitment to the future. Ferrari sold roughly 9,100 vehicles in 2020, so they only need to sell around 3,000 EVs per year by 2030 in order to meet or exceed investor expectations.
4. Capital Access: Unlike many upstart manufacturers, Ferrari has access to massive streams of capital—and that means they can actually reach their ambitious goals! Jonas expects that most of their planned 13 billion in capital expenditures will be devoted to EVs. A well-developed infrastructure allows Ferrari to make changes and developments more quickly than other EV makers.
5. Buyer Interest: Buyers are more interested in Ferrari than ever before, and we have every reason to suspect that this trend will carry over as the brand starts to produce more electric vehicles. The Prancing Horse’s stock has risen more than 330% since its NYSE debut in 2015, and recent years have seen record-setting orders for the fabled Italian manufacturer.

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Ferrari vs. Tesla

Although Ferrari does not currently offer an electric vehicle, they do offer a number of vehicles with potent, plug-in hybrid powertrains—and those who are paying attention can’t help but look to the future. Enthusiasts from Milwaukee to Indianapolis are all wondering how these two brands will face off in the years to come, and we’ve highlighted three reasons why those comparing Ferrari vs. Tesla would be wise to favor the Prancing Horse:

1. Luxury & Quality: Although Tesla has made a big splash, the brand’s vehicles suffer where interior quality and luxury are concerned. Although the hype that surrounds Tesla might appeal to some buyers, you really can’t compare Tesla’s models to those produced by Ferrari. Only the latter vehicles offer the level of prestige that buyers in this space can recognize and desire.
2. Determination & Staying Power: It’s easy to make bold moves as a startup company—but if you want to go far, you need to build on a real legacy. Ferrari has never relied on cheap tricks, gimmicks, or passing trends in order to win short-lived applause, and they’ve proven that they have the know-how to survive and thrive through all manner of market shifts. That kind of experience will be invaluable in the brave new world of EVs.
3. A History of Performance: Tesla eschews everything that drivers have loved about traditional, gas-powered vehicles. Although that kind of attention-grabbing gesture has its strengths, true performance enthusiasts will want to retain some connection to the glory days of racing that made the automotive world what it is today—and no one is better poised to carry this connection into the future than Ferrari.

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